The hidden influence of social networks

May 21, 2010
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Bayesian Algorithm for Search

January 25, 2010
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Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution of promising solutions. To obtain the structure of Bayesian...

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What Does a Social Media Community Manager Do?

January 24, 2010
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What Does a Social Media Community Manager Do?

One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site. 1 .- Sites embody a community of real people with faces, voices and names. And gradually, they will produce many experiences, the constant generation of experiences that seek...

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Web Analytics, Magicians of Metrics

January 21, 2010
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Dunbar's Number is Forcing Me to Unfollow You

January 7, 2010
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Dunbar's Number is Forcing Me to Unfollow You

“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. Proponents assert that numbers larger than this generally require more restricted rules, laws,...

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Musicians Make the Best Web Analysts

December 26, 2009
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Musicians Make the Best Web Analysts

Music is Math, Web Analytics is Music to my Ears Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “ Are you a musician? Do you read music? As a musician you have a unique opportunity for understanding mathematical ideas such as symmetry, spatial...

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11 top SEM, PPC and SEO 2010 goals

December 25, 2009
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11 top SEM, PPC and SEO 2010 goals

Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence out the wrong keywords Become the Searcher Make SEO and Paid Search Work Together...

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Social Media ROI: Socialnomics

December 20, 2009
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If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience. No ROI for Social Media? Some examples for you. Now, they re-iterate with this compelling clip with...

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Social Media Optimization – Shifting the Landscape of Search Engine Marketing

December 16, 2009
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Social Media Optimization – Shifting the Landscape of Search Engine Marketing

Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...

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Cross-Domain Tracking in Google Analytics

December 14, 2009
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Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all visitors to both dogs.example.com and www.example.com, with data for both showing in the same...

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