A few weeks ago, at a Social Media summer event (on using Facebook for brand engagement) at the Chartered Institute of Public Relations, the differing levels of social media adoption in different market sectors was discussed.
FourSquare’s Value For Businesses In Sparsely Populated Areas
FourSquare has already made a major splash in urban areas. Businesses thrive on competitions for mayor of their location, and check in reports provide valuable link building and traffic. Still, for all its popularity, the value of FourSquare outside of densely populated urban centers is often called into question.
Social Media Metrics That Don’t Mean a Hell of A Lot
A new whitepaper from Buddy Media called “THE FIVE MOST IMPORTANT METRICS YOU SHOULD BE TRACKING ON FACEBOOK” lists some metrics that don’t mean a hell of a lot to marketers who are trying to meet hard quantitative business objectives.
Selling ‘social’ to the C suite: The power of referrals
If you want corporate executives to understand the value of social networks, you need to move discussions from ROI to COI.
Twitter Speaks: Foursquare Still Has Some Way To Go
Yesterday saw the first ever Big Tweet Off on Twitter, with Foursquare coming under heavy scrutiny from numerous social media pros. And after an hour of debating the pros and cons followed by a vote, the majority opinion was that Foursquare is yet to convince people that it has the staying power for long-term...
Blogging Platforms Used By Top U.S. Interactive Agencies
What blogging platforms do the top U.S. Interactive agencies use? That was a question inspired by my study for the Fortune 500 companies that blog, and what platforms they use.
15 Tips to Stop Random Acts of Social Media and Build a Business Platform
Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. Yes, when looked at individually they may have a great plan, cool graphics, awesome web page.
Do You Have Confidence in Your Social Media Strategy?
One of the definite perks of being on the SmartBrief on Social Media’s Advisory Board is that we get sneak peeks at some of their offerings.
Research Shows: Location Based Networking, Yes / Location Based Networks, No
As I’ve said in previous posts, I am a big believer in location based networking…but less so in some of the location based networks as they currently exist, wondering if they’ve done enough to appeal outside of the social media core.
SeoSem’s Twitter Stream
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