Yesterday the Federal Trade Commission took the first steps towards creating a Do Not Track feature to allow internet users to opt-out of having companies obtain data on their online surfing habits.
In his most excellent article, The History and Evolution of Social Media(http://bit.ly/hadhZv), Cameron Chapman states that the precursors of SM started with Usernets (Newsgroups) and BBS’s (Bulletin Board Services) as early as 1977. Modern SM started with dating sites and forums 20 years later, including habitats such as Six Degrees and LiveJournal, as well...
The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of online communities are supporting instantaneous conversations worldwide. And every day, new channels, forums, communities and topics are emerging, opening the door for even more conversation and information exchange.
In the early days of the Internet, it was touted as the new television (mass communication with minimal interaction), and then the new distribution channel (which worked out quite well for anything digital, but I’ve yet to get my pizza delivered through my DVD drive), and now online social media is the new “big...
Social media tools are such a marvelous technological leap. Although they are merely a conglomeration of technologies existing for some time, the two-way nature completely changes how they effect people. There is no reason why social media can’t be used within the confines of an organization; used to enable fellow workers to commiserate on...
The golden ring in public relations and social media is influence and reach. It’s something that has been worked on for eons and why measurement and all that magic (including sentiment – in particular sentiment) occasionally plays front and center in public relations.This has been the way long before social media came onto the...