Boston Media Domain

The end of the year is always filled with predictions for the new year, so I think I’ll throw my hat in the prognosticators ring.

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It’s a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone’s life. Here are just five suggestions for how to do that:

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The real benefits of social media marketing are often debated. Given the endless hours it takes to develop a social media marketing plan, grow your followers and fans, and continually update your accounts with well thought out, witty and relevant posts or Tweets it is important to determine what the real benefit of social...

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Recently I was asked by a large company to carry out an assessment of their Twitter account as they were concerned that there SEO company were not managing their Twitter account effectively. Great I thought to myself, not because this was the chance to impress a new company, but I get the opportunity to...

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As one of the team at social media agency Punch, I tend to keep a close eye on stories in the press, and I’d bet that there aren’t many people online who have missed the recent story regarding WikiLeaks and the release of thousands of confidential documents. The story and indeed the furore around...

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They spend nearly $9 billion a year in advertising.Over 77 years ago they helped coin the term “soap opera” by sponsoring and producing some of most popular soap operas such as The Guiding Light. And  now…”The digital media has pretty much exploded,” P&G marketing chief Marc Pritchard said in an interview. “It’s become very...

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Everywhere in meeting rooms across the country, agencies, marketing groups and C-levels are talking up the need for their companies to “go digital” or “get digital” and in some places “be post-digital.” Plans are hatched to hire more talent, to infuse the enterprise with a new culture, to become social and to follow the...

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          Recently, I had a meeting with a business owner regarding social media. I wasn’t surprised to hear that they had a company doing it for them, but was surprised to hear how well they thought it was going.

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