Boston Media Domain

Great analytic tools for webmasters

July 13, 2009

By Webmaster Magazine AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, navigation optimization, qualitative analytics, mobile analytics and on-demand reporting. Auriq Systems – AuriQ systems’s RTmetrics...

Search Engine Results Pages (SERP's)

March 11, 2009

By jeff selig

Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM). When you think of SERP’s think organic results, where 80 percent of the internet users click first. Most searchers decide in a matter of seconds which search listings...

8 Reasons why advertising schedules are important

February 27, 2009

By jeff selig

PPC Advertising Campaign Strategy 1) Allows us to prepare campaigns and fully leverage our time effectively a. Ad design b. Keyword research c. Keyword bid levels 2) Choosing the right media channels 3) Turning on Campaign Optimization and Setting Monthly Budgets 4) Goaling a Campaign (determine # of...

Analytic tools, SEO SEM PPC SMO

February 26, 2009

By jeff selig

Free and Affordable Analytics Solutions Woopra Blvd Status Clicky Stat24 Etracker Search Analytics HitTail 103bees Enquisite Raven Compete Heat Maps and Usability Tracking Crazy Egg Clicktale clickdensity Clicktracks Fuse Stats Enterprise Analytics Omniture Web Trends IndexTools/Yahoo! Web Analytics CoreMetrics Unica Hosted/Server Side Solutions Piwik Mint Trace Watch AW Stats Analog Twitter Analytics (for Short...

Adword Advisor launches, specializing in 2nd and 3rd tier engines-portals

January 18, 2009

By jeff selig

Adword Advisor Launches Don’t Put Your All Your Advertising Eggs In One Basket If you have spent any time promoting a Website online, you have no doubt encountered Google Adwords, Yahoo (formerly Overture) Search Marketing and MSN Ad center. I have been advertising products and services using their networks successfully, for many years. If...

PPC 2009

January 5, 2009

By jeff selig

Given the economic downturn, digital marketing tactics are shifting and businesses are being forced to take a hard look at which channels should be a part of their 2009 marketing plan, and to what extent. According to a study put out by Marketing Sherpa last month, only Web 2.0 (social network marketing) and email...

Detailed PPC keyword data from Google Analytics

October 10, 2008

By jeff selig

GA Experts came up with a way to get detailed PPC keyword data from Google Analytics. In case you need some extra help to configure this filter for www.domain.com, follow the instructions below. Go to the GA Account for domain.com. Click on Filter Manager. Click on Add Filter. For Filter Name, use something like...

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