According to Matt Cutts at Google, there are some 200 variables in the Google Algorithm. Each factor unto itself is less than the sum of the parts. The key idea is to efficiently compute for each sensor an estimate of the probability that it matches the query and process sensors in the order of...
Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence with Custom Alerts Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns...
Google has launched Site Performance, an experimental feature in Webmaster Tools that shows you information about the speed of your site and suggestions for making it faster. This is a small step in Googles larger effort to make the web faster. Studies have repeatedly shown that speeding up your site leads to increased user...
Photo by Angels GateWhat Is Drop shipping? Drop shipping is simple; you place products for sale on your own eCommerce web site. You don’t stock any of these products. Then you take orders and payments directly from customers. Once you have made a sale, you simply collect your customer’s payment. After you have taken...
Photo by johnbullasGoogle Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website! Think of the asynchronous tracking code snippet as a script that uses a “separate lane” to handle part of the processing of your webpage. As the number of cars (or in this case, scripts...
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic, Email marketing and Social Media outreach. Social Media...
Photo by Andrea Methods, systems, and apparatus, including computer program products, for linking to an intra-document portion of a target document includes receiving an address for a target document identified by a search engine in response to a query, the target document including query-relevant text that identifies an intra-document portion of the...
Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any...
The other day on twitter I mentioned a dramatic change in the way the New York Times was creating their content and the start of a new in linking strategy for them. Wikipedia does have an incredible internal linking structure. And now it appears as if the NYT is going to try and become...
SeoSem’s Twitter Stream
Metrics and tools to use when doing an SEO Website Analysis
These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help you ascertain the ranking potential, indexing and positioning problems of your web site for...
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