Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks…
Category: SEO Analysis
SEO Analysis
Web Analytics, Magicians of Metrics
The Meaning and Future of the Semantic Web
Many of today’s search engines rely on keywords. That is, the user enters the relevant words in your search ( “Albert Einstein” and “Nobel”, eg.), And the application returns all documents containing those words. Low accuracy or relevancy of the…
Get Found Now, local search secrets exposed, book review
“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business” Written by Richard Geasey and Shannon Evans Small business need to be found. Where are they located [maps], what is their phone number and if you have…
Google Reveals Factors for Ranking Tweets
Photo by gualtieroIt’s ok to say “no” to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your goals. That’s cool. However, if it is your thing, you may…
Musicians Make the Best Web Analysts
Music is Math, Web Analytics is Music to my Ears Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “ Are you a musician? Do you read music? As a…
11 top SEM, PPC and SEO 2010 goals
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence…
Social Media Optimization – Shifting the Landscape of Search Engine Marketing
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines.…
Cross-Domain Tracking in Google Analytics
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all…
Google URL Shortener
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability –…