Photo by gualtieroIt’s ok to say “no” to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your goals. That’s cool. However, if it is your thing, you may be interested in how Google ranks tweets. That is if search marketing is your...
Music is Math, Web Analytics is Music to my Ears Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “ Are you a musician? Do you read music? As a musician you have a unique opportunity for understanding mathematical ideas such as symmetry, spatial...
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence out the wrong keywords Become the Searcher Make SEO and Paid Search Work Together...
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all visitors to both dogs.example.com and www.example.com, with data for both showing in the same...
Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are: Stability – ensuring that the service has very good uptime Security – protecting users from malware...
With all but just a few exceptions I find “social media gurus” to be nothing more than “social media blowhards” If you doubt it read this weeks Business Week article on Social Media Snake Oil Salesmen
Photo by Mr_SteinIn HTML, elements are bits of markup that tell a web browser to display or format parts of web pages. The structure of HTML is based on logic, order, and syntax and is, therefore, relatively simple to use. You should basically think of your HTML elements as the organizational and visual formatting...
Google Caffeine is what Google’s “Next Generation” search engine is being called. According to all indications, this is not just another one of Google’s infamous updates, but a major “Overhaul” of its index and algorithm – the complex formula and calculations Google uses to rank all web pages. If that doesn’t sound broad enough,...
SeoSem’s Twitter Stream
Get Found Now, local search secrets exposed, book review
“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business” Written by Richard Geasey and Shannon Evans Small business need to be found. Where are they located , what is their phone number and if you have no experience with their product of services, input by those that have checked them...
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