What is the “Google Slap”? Recall that the slap is an act of “punishment” by google to websites, consisting of A degradation of the Quality Score for our Adwords campaigns (rising sponsored links) Organic Positioning degradation (drop in positions not patocinados links) A degradation of Page Rank (loss of authority in the network) Which...
Web statistics, Web metrics, web analytics, web stats and site stats. What are all these site metrics, and why measure them? Web metrics refers to measurement, the science of measuring websites. Specifically, measuring website events, defining goals and extracting trends. Analytics is the act of distinguishing categories within recorded stats, and analyzing for any...
Social Media Dashboards Listening, Learning, Engaging and Integrating—The Four Keys to Successfully Leveraging the Social Channel Are you listening to your market? People are engaged in conversations with each other about your company, your brands, your products and your services. They are also reaching out to you with insights, suggestions, stories, and sometimes, important...
There are four commonly used terms when discussing site traffic: page views, visits, unique visitors and time on page/site Photo by stallioA visit comprises the activity on a site caused by single computer within an arbitrary time-out period. The industry standard is 30 minutes. A combination of the IP address and a cookie helps...
Photo by Intersection ConsultingHow best to measure a blogs worth? I have been thinking about the value of a blog post and the content residing on a blog. More importantly, what value and how do readers and other bloggers treat your posts and in turn what ideas did the original post provoke within the reader and community....
Photo by Jason MichaelWhat is Performance Marketing Lets define Performance Marketing: the practice of targeted marketing to generate consumer behavior. The behavior may be a purchase, registration, click, forward something to a friend, download a white paper, click a chicklet, etc.. In this vision, the big difference in branding, is that it aims to...
Photo by Storm CryptI have hundred of websites and domain names in just about every vertical you could imagine, literally. The websites function as a test bed for my SEO and PPC experiments, a source of income in most instances and best of all, insight to many of the sensors search engines use as...
Analytics And Measurement // Dave McClure Geeks. Entrepreneurs. Startups. The Internet Revolution, Act II. 22,795 followers Benoit Duverneuil Web Entrepreneur, Web Metrics Analyst, Serial Blogger… 21,179 followers Avinash Kaushik Author – Web Analytics 2.0 & Web Analytics: An Hour A Day | Analytics Evangelist – Google | Co-Founder – Market Motive Inc 14,164 followers...
Photo by catatronicI have been working with a company on their website redesign and mentioned that as long as they were going for a complete overhaul of the site would they consider a new domain name. The old name was truly terrible on so many levels. The domain they had been using for over...
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The Holy Trinity: Search, Social Media and Email
When I speak to people about getting found I talk about using a blended strategy with their online marketing efforts. There are no silver bullets I like to say. Inbound Marketing needs to work with Search, both paid and organic, Email marketing and Social Media outreach. Social Media...
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