Music is Math, Web Analytics is Music to my Ears Gottfried Leibniz once wrote: “Music is an exercise in arithmetic secret, and who gives it ignores that handles numbers “ Are you a musician? Do you read music? As a musician you have a unique opportunity for understanding mathematical ideas such as symmetry, spatial...
Photo by pfalaUnderstand the relationship between components of an SEM campaign Consider the context of contextual campaigns Analyze your funnel metrics Use ad copy to be effective, not just ‘different to be different’ Use ‘match types’ to refine campaigns Fence out the wrong keywords Become the Searcher Make SEO and Paid Search Work Together...
Photo by ccgdSocial media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with...
Cross-Domain Tracking A default setup of Google Analytics is designed to track content and visitor data for a single domain, such as dogs.example.com or www.example.com. However, suppose you want to use Analytics for more complex situations, such as tracking all visitors to both dogs.example.com and www.example.com, with data for both showing in the same...
Photo by Pipe What is “social media”? The phrase, which appears in Wikipedia is the umbrella term that defines activities integrating technology, social interaction and the construction of words, images and other rich media. Although I believe this definition is somewhat fair, “Social Media” uses consensus swarming to generate content and link information in...
These tips, tools and metrics for analyzing your website, on page and off page ranking factors alike, are all levers to pull and lenses to measure your website by. Understanding what sensors the search engines take into account will help you ascertain the ranking potential, indexing and positioning problems of your web site for...
Photo by pdxdiverGoogle recently added powerful new features to your Google Analytics account. With these seven new features you’ll be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! 1) Analytics Intelligence with Custom Alerts Using an algorithmic driven Intelligence engine, Analytics Intelligence monitors data patterns...
Photo by Angels GateWhat Is Drop shipping? Drop shipping is simple; you place products for sale on your own eCommerce web site. You don’t stock any of these products. Then you take orders and payments directly from customers. Once you have made a sale, you simply collect your customer’s payment. After you have taken...
Photo by johnbullasGoogle Analytics now provides a new Asynchronous Tracking Code snippet as an alternate way to track your website! Think of the asynchronous tracking code snippet as a script that uses a “separate lane” to handle part of the processing of your webpage. As the number of cars (or in this case, scripts...
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