As most of us who advertise on Google’s “display network” know, there are a few ways to go about it. Some of the more notable differences include: Ability to target automatic placements, either via audiences (a newer feature), or via keywords VS. Ability to target managed placements (websites or web pages you choose) with...
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written a post on the best way to pitch your PPC services. The key to...
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However, even though the display network in Google has the potential to cause you headaches,...
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score (say between 1 and 4) will bring it down—or prevent it from showing at...
I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post...
We all know the importance of data but what is even more important is that the data you are tracking is correct. Your PPC success hinges on not only the numbers in your account but also that the numbers you are seeing are correct. So what happens when you launch a new landing page...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Quality score is a fundamental part of every PPC campaign, and can have a tremendous...
One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords Dynamic Keywords In your title or description lines, you can enter a little bit...
One of the star players in Social Media is the “Community Manager”. Responsible for the management and revitalization of communities on a Companies or Causes site. 1 .- Sites embody a community of real people with faces, voices and names. And gradually, they will produce many experiences, the constant generation of experiences that seek...
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Bayesian Algorithm for Search
Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks to estimating the joint distribution of promising solutions. To obtain the structure of Bayesian...
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