In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the...
In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC...
With the latest Buzz about the return of Gordon Gekko on the Big Screen with the Latest Movie “WALL STREET: Money Never Sleeps“, I figured it was the right time to write a post about how some of the smaller Search Engine Advertising Platforms, such as Looksmart, who have been evangelizing their “Stock Portfolio”...
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess...
SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using...
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well,...
Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this...
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team. If you’re a business thinking about having your marketing team manage...
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture of excitement and nerves. As campaign managers, we have many questions about the impending...
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown some of the common reports we use with information on where they are now...
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