Boston Media Domain

List of Demand Side Platforms (DSP) know as media buying platforms. Turn Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as a software and services company with the industry’s only end-to-end platform for managing data-driven...

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When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it, I realized that it’s not getting the attention it truly deserves in the PPC...

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As a salute to Cyber Monday, here is a great list of 20 gifts for us “Green Geeks” out there provided by The E-Advisor Blog. According to E-Advisor “If you haven’t yet joined the green revolution, then you probably don’t know what exactly they’d want or need, or whether or not they already have...

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If someone asked me “what’s your opinion of LinkedIn DirectAds” my elevator speech would be “It’s not for everyone. It’s a little expensive. But man, it has some amazing targeting abilities that Google doesn’t even have. So it’s worth testing depending on the business” As a PPC Marketer I typically would not even consider...

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How To Achieve Customer Conversion Success… Discover how to CONVERT MORE VISITORS TO CUSTOMERS from your website or landing page. We’re proud to partner with the Landing Page Success Seminar, a three-week online conference led by Internet Marketing’s Top Conversion Experts. Not only will you gain amazing sales results and conversion rates with these...

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FYI. Not all of us PPC Geeks look like this. Based on the title of this post, you kinda get the picture that just because us PPC Geeks can figure out a Quality Score Algorithm doesn’t mean that we cannot switch gears and help increase the client pipeline. In fact, in my opinion, more...

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It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would...

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Have you ever realized that it can sometimes be a difficult task to communicate and demonstrate to a client or C-level executive what your PPC strategy actually looks like? Have you ever felt they just do not fully understand the complexity no matter how many times you try and explain it? Well, after many...

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Even though this is a very sad story to hear that one of our most beloved actors has been diagnosed with cancer, I was a little surprised by the move of AARP to use PPC to drive awareness to an exclusive interview with Douglas’ battle with Stage IV throat cancer. However, I was more...

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In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and...

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