Visibility and images are active processes steeped in our anthropological DNA and not just empirical states or static qualities of appearance of meaning or representation. We are after all, a visual being. Visual medias growing influence can be seen in…
Category: Search Marketing PPC
Search Marketing PPC
Demand Side Platforms (DSP)
List of Demand Side Platforms (DSP) know as media buying platforms. Turn Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as…
A Deeper Look at Trellian’s Direct Search Network
When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it,…
Salute to Cyber Monday: “20 Great Gifts for the Green Geek in Your Life”
As a salute to Cyber Monday, here is a great list of 20 gifts for us “Green Geeks” out there provided by The E-Advisor Blog. According to E-Advisor “If you haven’t yet joined the green revolution, then you probably don’t…
A PPC Geeks View of the LinkedIn DirectAds Network
If someone asked me “what’s your opinion of LinkedIn DirectAds” my elevator speech would be “It’s not for everyone. It’s a little expensive. But man, it has some amazing targeting abilities that Google doesn’t even have. So it’s worth testing…
Register & Save 50% on Landing Page Success Summit
How To Achieve Customer Conversion Success… Discover how to CONVERT MORE VISITORS TO CUSTOMERS from your website or landing page. We’re proud to partner with the Landing Page Success Seminar, a three-week online conference led by Internet Marketing’s Top Conversion…
Attention Sales Teams! PPC Marketers are More Than Just Geeks!
FYI. Not all of us PPC Geeks look like this. Based on the title of this post, you kinda get the picture that just because us PPC Geeks can figure out a Quality Score Algorithm doesn’t mean that we cannot…
Google Display Advertising Making Bigger Impact on PPC Budgets
It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a…
Tips on How To Better Visualize Effective PPC Strategies
Have you ever realized that it can sometimes be a difficult task to communicate and demonstrate to a client or C-level executive what your PPC strategy actually looks like? Have you ever felt they just do not fully understand the…
AARP Uses Yahoo/Bing PPC To Promote Michael Douglas Cancer Interview
Even though this is a very sad story to hear that one of our most beloved actors has been diagnosed with cancer, I was a little surprised by the move of AARP to use PPC to drive awareness to an…