1) google updates 1-2 times a day 2) dont chase algos 3) provide solid content Google Algorithm Updates in 2017 Intrusive Interstitial Penalty: 2017 started with the Intrusive Interstitial Penalty, rolled out to punish those who were wreaking havoc to the…
Category: Search Engine Optimization
State of Search Engine Optimization 2016
State of Search Engine Optimization (SEO) 2016 with a little help from my friend David @davidiwanow boston state of SEO 2016 State of SEO 2016 Evolution of Search Where have we come over last few years? Google’s evolution up to…
Paid Organic; Content Distribution Strategies for 2014
Organic impressions on Facebook are declining and space on Google results pages are becoming dominated by paid placement instead. What’s and SEO to do? EdgeRank on Facebook doesn’t work like it used. Do you need to (if you choose to)…
Googles New SEO Ranking Factor Android App Indexing
New SEO Ranking Indicator
Android 4.4 KitKat has a new feature called App Indexing that should get the SEO industry hopping and Android app developers into the world of organic search. Google has developed a way to deep-link to the contents of an app from within a user’s Google search results with a feature it has labeled App Indexing. Ranking a website is completely different than ranking for an app as already shown in the Apple iTunes store which was the old way to gain visibility.
Application Indexing
When using Google Search app you look for information the movie Gravity. You already have the IMDb app installed on your Android, while you search you’ll be given an info card with results stream including an “Open in app” button. Click through and IMDb app will direct you to its Gravity listing.
There are a host of companies already supporting this new feature including Allthecooks, AllTrails, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, Moviefone, Newegg, OpenTable, and Trulia.
Google adds another hook in the mobile experience
Android 4.4 KitKat helps bring a more advanced feature set to the Nexus hardware. In this instance the Google Search app is going deeper than ever before into user behaviors linked into others application. Google is testing the embedded search feature, but the updated cards that will display that information won’t be in the wild till midNovember.
Google One Box Search Results
What are the different types of Google OneBox results (also known as quick answer results) that show up? The “OneBox” is the specialized result that will show up depending on the users query. One example is the “time” onebox – if…
Goodbye SERP’s Hello SMERP’s
For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…
Social Media Helps Drive Off Page SEO
Blogs, social networks, video sharing platforms, audio, photos, podcasts, wikis, virtual worlds, forums, microblogging, social shopping … The era of digital marketing is now part of our lives and social media offers an attractive landscape for brands [both b2b and…