Category: Facebook

Social Indexing

Figuring out social connections between pieces of content is fundamentally different from the one that has ruled for a decade. Google mathematically indexes the Web by scanning hyperlinks between pages and websites. Pages with lots of links from other sites rise…

Facebook for Television

For social sites, Twitter was first to the party, recognizing TV as a broad based consumer medium. In May Twitter launched TV ad targeting, helping brands increase engagement and purchase intent. So follows Facebook now, where brands will be able…