Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie,…
Category: Commentary & Analysis
Ebay's QCP algo and EPC
Photo by extranoiseThe QCP algorithm uses a combination of metrics to assess the EPC that you will be paid for the traffic you have driven. In addition to looking at the revenue driven by yesterday’s traffic, it also takes into…
Twitter Hash Tags
Hashtags can be indexed and displayed in your group tweets by first following @hashtags. The service will follow you back automatically. Second step is to get familiar with hashtag commands, so that you only broadcast a message out to the…
Bayesian Algorithm for Search
Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks…
Web Analytics, Magicians of Metrics
The Meaning and Future of the Semantic Web
Many of today’s search engines rely on keywords. That is, the user enters the relevant words in your search ( “Albert Einstein” and “Nobel”, eg.), And the application returns all documents containing those words. Low accuracy or relevancy of the…
Get Found Now, local search secrets exposed, book review
“How to Achieve High Rankings in Google, Yahoo and Bing for Your Business” Written by Richard Geasey and Shannon Evans Small business need to be found. Where are they located [maps], what is their phone number and if you have…
When Google Disappoints
As a G2 [second generation child of not one but two holocaust victims and survivors] I am deeply disappointed by seeing these types of results in Google Suggest. This function is similar to “Did you mean” that provides alternatives for…
Dunbar's Number is Forcing Me to Unfollow You
“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other…
2010 Strategies and Positioning for the Online World
Some forms of electronic commerce are set to-business (B2B), business to consumer (B2C) or consumer to consumer (C2C). But the Internet is primarily a tool of effective intercommunication between suppliers, customers and consumers. In 2010, I am looking for a…