Category: Commentary & Analysis

Leveraging the Content Network

Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie,…

Ebay's QCP algo and EPC

Photo by extranoiseThe QCP algorithm uses a combination of metrics to assess the EPC that you will be paid for the traffic you have driven. In addition to looking at the revenue driven by yesterday’s traffic, it also takes into…

Twitter Hash Tags

Hashtags can be indexed and displayed in your group tweets by first following @hashtags. The service will follow you back automatically. Second step is to get familiar with hashtag commands, so that you only broadcast a message out to the…

Bayesian Algorithm for Search

Is there a better search methodology than linking structures and authority of those links used by Google? The Bayesian Optimization Algorithm (BOA) is an algorithm based on the estimation of distributions. It uses techniques from modeling data by Bayesian networks…

When Google Disappoints

As a G2 [second generation child of not one but two holocaust victims and survivors] I am deeply disappointed by seeing these types of results in Google Suggest. This function is similar to “Did you mean” that provides alternatives for…