Organic impressions on Facebook are declining and space on Google results pages are becoming dominated by paid placement instead. What’s and SEO to do? EdgeRank on Facebook doesn’t work like it used. Do you need to (if you choose to)…
Category: Analytics
Business intelligence will become more visual, mobile, and social predictions for 2014
For 2014 the following areas will see growth and continued focus by CMO’s and CFO’s alike Social Media: Showing ROI of social media initiatives and overall halo effect of efforts on other channels Integrating social media interactions online and with…
Goodbye SERP’s Hello SMERP’s
For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…
SEO from Caterpillar to Social Butterfly
Search Engine Optimization and Marketing is growing up. In fact, the past several years has seen basic tenants of search, meta tags and DMOZ inclusions, wane in importance as the ability to bridge the gap with search and social has…