Programmatic thinking Programmatic advertising enables brands to pinpoint audiences and deliver the right message, at the right time, in the right place. As a result, media wastage is significantly reduced, buying efficiency improved and overall campaign effectiveness boosted. An in-store…
Category: Advertising
Media Terms and Meanings
Glossary of Advertising / Media Terms Broadcast Terms General Terms Internet Terms Out-of-Home Terms Print Terms Broadcast Media Terms Adjacency an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions. Affidavit a statement,…
5 Inbound Marketing Predictions for 2014
1) SEO, PR, and Social will all rollup into one group centered around content marketing Types of content that typically form a content marketing strategy include: Blog posts Guest blog posts E-books Email newsletters PowerPoint presentations Podcasts Standard videos Micro-videos…
Images, the New Paid Search Match Type
Visibility and images are active processes steeped in our anthropological DNA and not just empirical states or static qualities of appearance of meaning or representation. We are after all, a visual being. Visual medias growing influence can be seen in…
12 Content Marketing Nuggets
1) 66% of B2B businesses who designate someone to own their content marketing strategy consider themselves effective. Just 11% of those who don’t consider themselves effective. —Content Marketing Institute 2) Best practice is to segment content by stages in the buying…
To LIKE or not to LIKE, that is NOT the Question
Face[book] it, we all want to be liked, loved, admired and recognized. Does it really matter whether you are my Friend or we Like each other? In the end this interweaving of semantics and metaphors is leaving me a bit,…