For 2014 the following areas will see growth and continued focus by CMO’s and CFO’s alike
Social Media:
- Showing ROI of social media initiatives and overall halo effect of efforts on other channels
- Integrating social media interactions online and with call centers in a seamless CRM manner
- Transforming company hierarchies to address social media channels and user-generated content
- Generating enough quality content for consistent storytelling will continue to plague most organizations
Mobile:
- What to develop first the App or Website and the strategic plan moving forward for mobile
- BYOD security and separating personal vs work data
- Users are more likely to ask a question into a mobile device than type in keywords and Google is now prepared to deliver those answers
- Mobile transactions and the mobile wallet will become ubiquitous
Business Intelligence Visualization:
- Infonomics, information design and leveraging visualization techniques will blossom, helping decision making
- Adding sensor data to identify which visualization technique will drive the most impact under a variety of scenarios
- Significant investment will be made around BI environments and established ETL practices