Banner Ad's standard sizes

June 18, 2009
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Interactive Advertising Bureau (IAB). There are several packs of banner sizes that comply with the IAB’s guidelines: Rectangles and Pop-Ups pack, Banners and Buttons pack and Skyscrapers pack.

Rectangles and Pop-Ups pack:

* Medium rectangle 300 x 250 px

* Square Pop-Up 250 x 250 px

* Vertical Rectangle 240 x 400 px

* Large Rectangle 336 x 280 px

* Rectangle 180 x 150 px

* 3:1 Rectangle 300 x 100 px

* Pop-Under 720 x 300 px

Banners and Buttons pack:

* Full Banner 468 x 60 px

* Half Banner 234 x 60 px

* Micro Bar 88 x 31 px

* Button 1 120 x 90 px

* Button 2 120 x 60 px

* Vertical Banner 120 x 240 px

* Square Button 125 x 125 px

* Leaderboard 728 x 90 px

Skyscrapers pack:

* Wide Skyscraper 160 x 600 px

* Skyscraper 120 x 600 px

* Half Page Ad 300 x 600 px

For more information, visit the IAB Ad Units Guidelines.

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