The Elements of Style;considered the writer’s Bible. Every writer should have a copy. It’s thin, cheap, and easy to find. Do not be fooled by the online version which is simply called The Elements of Style by William Strunk jr. This is not the same book. Writing is a process. It begins with a...
Best practice for IP address move
Matt Cutts from Google says: Best practice for IP address move: PRE: test this with small part of site 1: Set DNS time-to-live to 5 min 2: Mirror old site on new IP. 3: Point from old IP to new IP address. Wait 5 minutes.
Search Engine Results Pages (SERP's)
Organic Listings (also referred to as “natural” or “free” listings), and Paid Advertisements bought on a “Pay Per Click” basis (PPC) or Cost Per Thousand (CPM). When you think of SERP’s think organic results, where 80 percent of the internet users click first. Most searchers decide in a matter of seconds which search listings...
Google: branding does not change SEO SERP's
The search engine optimization (SEO) community is at it again claiming that Google had changed its algorithms to increase the results of brands. Wrong! Google’s Matt Cutt’s squashed the rumour and role of brands in SERP’s and the importance of branding in search. Twitter was a buzz and the cloud tags filling up with...
My SEO lunchbox
If I were to pack a SEO picnic lunch box this is what I would put in; Analytics Blogging Content Development Keyword Research Link Building Local Search Engine Marketing Online Reputation Management PageRank Search Engines Search Marketing SEO SEO Books SEO Events SEO Videos SEO Webinars Social & Viral Marketing Webmaster Tools
Adding a Favicon to Your Blog
What’s a favicon? A favicon (favorites icon) is an icon associated with a blog/site. Most popular browsers display favicons as 16×16 pixel icons next to the URL in the address bar, next to the title in tabs, and next to the title as well in bookmarks. How to create a favicon? Create a 16×16...
Exact Match Domain Names Are a Ranking Factor for SEO
Matt Cutts is on the record as saying that exact-match domain names get a rankings boost. You may not have known, but exact-match domain names get their own search volume. People use Google like the address bar, and type in things like Homes.com or Travel.com. The correlation between search volume and boosts for exact...
When off the shelf WordPress themes just wont do
Paid Premium WordPress themes Woo Themes – http://www.woothemes.com/ DIY Themes – Thesis – http://diythemes.com/ wp remix – http://wpremix.com/ iThemes – Flexx – http://ithemes.com/ StudioPress (formerly Revolution) – http://www.studiopress.com/ Theme Forest – http://themeforest.net/ Theme Spinner – http://www.themespinner.com/ Elegant Themes – http://www.elegantthemes.com/ ColorLabs Project – http://colorlabsproject.com/themes/ Gabfire Themes – http://www.gabfirethemes.com/category/themes/ Solostream – http://www.solostream.com/
8 Reasons why advertising schedules are important
PPC Advertising Campaign Strategy 1) Allows us to prepare campaigns and fully leverage our time effectively a. Ad design b. Keyword research c. Keyword bid levels 2) Choosing the right media channels 3) Turning on Campaign Optimization and Setting Monthly Budgets 4) Goaling a Campaign (determine # of...
Jeff Selig: Certified Viral Marketing Scientist
By Dan Zarrella What is Viral Marketing Science? It is most efficacious to look at social and viral marketing on a campaign level, evaluating viral marketing campaigns as a whole instead of each individual component. Viral marketing science is all about figuring out what and how things spread, as opposed to the more general...
Read more »