How to handle search engines: Fragment Identifier URLs

July 27, 2009
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In a conversation with some colleagues a few months ago, we were discussing the use of the symbol “#” in the URLs and their impact on search engine positioning. This symbol is known as “pound” in the United States and “hash” in other parts of the world. The subject was again revived again recently...

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Google Analytics IQ Lessons, 179 things you need to understand

July 27, 2009
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Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don’t miss anything. You can click the Notes tab in the presentation to read what is...

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103 points to becoming a Google Advertising Professional

July 27, 2009
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103 points to becoming a Google Advertising Professional

a. AdWords Basics Google and Google AdWords – 5 min. Quiz Basic AdWords Features – 5 min. Quiz Benefits of AdWords – 4 min. Quiz b. AdWords Policies Link Policy – 7 min. Quiz Editorial Policy – 12 min. Quiz Image Ads Policy – 4 min. Quiz Copyrights – 4 min. Quiz Google’s Invalid...

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Domain parking

July 21, 2009
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Domain parking

Congratulations on your purchase of a domain name through an accredited registrar via the Internet Corporation for Assigned Names and Numbers (“ICANN”) accredited registrar’s offices located in Scottsdale, Arizona, USA. ICANN, the non-profit group that regulates domain names. Now what do you do when there is no current plan...

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5 ways to make money on the web

July 15, 2009
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5 ways to make money on the web

1. Freemium Model This business model works by offering a basic service for free, while charging for a premium service with advanced features to paying members. 2. Affiliate Model This is a model in which a business makes money by driving traffic, leads, or sales to another, affiliated company’s website. Businesses that sell a...

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How to calculate Clickthrough Rate (CTR)

July 15, 2009
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Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. Your ad and keyword each have their own CTRs, unique to your own campaign performance. Keyword CTR is a strong indicator of the relevance of your keyword to...

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Great analytic tools for webmasters

July 13, 2009
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By Webmaster Magazine AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, navigation optimization, qualitative analytics, mobile analytics and on-demand reporting. Auriq Systems – AuriQ systems’s RTmetrics...

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10 Useful Stats About Twitter

July 7, 2009
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10 Useful Stats About Twitter

Follow  @rohitbhargava if you liked this post! Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things...

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Going viral

June 24, 2009
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you cannot fake authenticity

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Banner Ad's standard sizes

June 18, 2009
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Interactive Advertising Bureau (IAB). There are several packs of banner sizes that comply with the IAB’s guidelines: Rectangles and Pop-Ups pack, Banners and Buttons pack and Skyscrapers pack. Rectangles and Pop-Ups pack: * Medium rectangle 300 x 250 px * Square Pop-Up 250 x 250 px * Vertical Rectangle 240 x 400 px *...

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