Facebook has announced you will now be able to track conversions with their new beta release program to advertisers. Whats neat about this is Facebook not only is tracking clickable events but view through activity as well, very similar to Googles. You can read more about this under the “Post-Impression Data” heading in Facebook’s PDF...
Product Warnings “Do not use in shower.” – On a hair dryer. “Do not use while sleeping.” – On a hair dryer. “Caution: Hot beverages are hot!” – On a coffee cup. “Do not use for drying pets.” – In the manual for a microwave oven. Check out the 6th warning in the pic Like so many other...
One of the more interesting features of AdWords that advanced PPC marketers have been using is Google Dynamic Keywords. This allows you to insert the search query that the user typed in directly into your ad. How to Use AdWords Dynamic Keywords In your title or description lines, you can enter a little bit...
Eric Enge: Can you talk a little bit about Session IDs? Matt Cutts: Don’t use them. In this day and age, most people should have a pretty good idea of ways to make a site that don’t require Session IDs. At this point, most software makers should be thinking about that, not just from...
Last Sunday night, 60 Minutes aired a special on a potentially new and improved energy source developed by a rocket scientist. The Bloom Box. Originally intended and designed to generate air for use on Mars, the NASA project was later engineered to use Oxygen to generate electricity here on Earth. Touted as a clean...
Radio stations sell advertising time based on several components, time of day the ad runs, length of the ad in seconds etc… Sales dollars are also based on Area of Dominant Influence (ADI). Can a correlation between a Friends or Followers fan base give us insight into the formula used to calculate the influence...
Is there a correlation between what Newspapers have known for years regarding ad size and placement as it relates to online advertising ad size and placement? Old School In a Cahners report they studied how to determine the average number of inquiries about products that were generated by various sized ads in their publications....
I am still not sure how to react to the latest poll by eMarketer indicating Comparative Estimates: Leading Metric Used by Marketers to Measure Social Media Marketing Success, 2009. Not a single mention of Social Media and tying results to ROI. Stunned by the results of the survey is about all I can muster...
SeoSem’s Twitter Stream
Leveraging the Content Network
Lots of folks talk about search and never delve into the content network. In the search network you choose keywords based on which ads will be shown in search results. In contrast with the content network, you choose locations, ie, web-sites and individual pages within those sites, where you would like to see your...
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