I don’t consider myself a betting man, however I have been known to stake a beer or two in friendly waging banter when it comes to trends and predictions. Fortunately for me, my colleague and friend Michael is good for…
Author: jeff selig
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The Helpful Truth; When to Share
Dear readers, two years have passed since my last blog post. Guess I really haven’t had much to say. Or…perhaps, I have been working on things that cannot be discussed. Regardless, time is of the essence, as last week resulted in #bostonstrong…
Goodbye SERP’s Hello SMERP’s
For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse…
Basic Online Marketing Math
Conversion Rate Formula CR = Conversions / Clicks * 100 This is the most simple and significant formula for advertisers, the conversion rate it means just how many people that click in your ad finally made a purchase. This is…
Demand Side Platforms (DSP)
List of Demand Side Platforms (DSP) know as media buying platforms. Turn Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as…
A Deeper Look at Trellian’s Direct Search Network
When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it,…
11 Blogger Christmas Gifts Ideas
We Only Value Tools We Can Use
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard.
What can Christmas teach us about social media?
Another year, and an incredible 12 months its been in the world of social media too. Lots of businesses, solo entrepreneurs and marketers will be reviewing 2010 and looking on in amazement at the reach, influence, and increasing power of…
Twas the Night Before Christmas
Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves,