To LIKE or not to LIKE, that is NOT the Question

April 30, 2010
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To LIKE or not to LIKE, that is NOT the Question

Face it, we all want to be liked, loved, admired and recognized. Does it really matter whether you are my Friend or we Like each other? In the end this interweaving of semantics and metaphors is leaving me a bit, well, not interested in using Facebook. While most folks are focusing on the whole Like...

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SEO from Caterpillar to Social Butterfly

April 28, 2010
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SEO from Caterpillar to Social Butterfly

Search Engine Optimization and Marketing is growing up. In fact, the past several years has seen basic tenants of search, meta tags and DMOZ inclusions, wane in importance as the ability to bridge the gap with search and social has emerged.  According The Social Media Industry report March 2009, social media was viewed as...

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Facebook takes a crack at Evil as a color scheme

April 28, 2010
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Facebook takes a crack at Evil as a color scheme

Google = “Do No Evil” Facebook = “Evil” What are your color choices for the new like button? light, dark, and… evil I for one really like and appreciate a sense of humor. Sometimes humor from a major corporation that stands to change the game significantly with the stroke of a brush can backfire...

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Chirp Conference and Twitter announcements

April 19, 2010
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Chirp Conference and Twitter announcements

#Chirp highlights 100,000 applications now registered with Twitter. Promoted Tweets – Twitter monetization model built around paying for tweet promotion in search. Dick Costolo introduced the new concept of  ”Resonance,”  a cost model based on  ways companies interact with followers. Dick says twitter will measure “hashtags, clicks on hastags, retweets, retweets by power users”...

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Google's new search movie maker

April 15, 2010
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Google's new search movie maker

Create A Video with Google’s New Search Story Creation Tool In my inbox this am, I saw a news alert Google had created a new tool to create movies based on your search queries.  Based off Google’s first-ever Super Bowl advertisement featuring a search based movie comprised of screen-shots from Google search, Google Maps,...

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Facebook

April 14, 2010
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Facebook is a social networking that was originally designed for college students, but is now open to anyone 13 years of age or older. Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages....

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social media marketing

April 14, 2010
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social media marketing What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile. Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases,...

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Basic Landing Page Analysis

April 9, 2010
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Basic Landing Page Analysis

Whenever I go online and visit a website, the first page that I arrive at is the landing page. This has a huge bearing on what I do next. If the landing page is informative and engages you, there’s a fair chance you’ll continue to use and explore the site further. If it is...

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Greystripe enables flash ads on iPhone, iPad

March 31, 2010
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Greystripe is a leading rich media mobile advertising network. Their network delivers banner ads and full screen ads in mobile apps for the iPhone, Android and Java enabled smart phones.  Their technology uses Flash and transcodes it to run on the iPhone and iPad. A recent comScore survey showed that iFlash ad campaigns outperform...

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Twitter Launches New Dynamic Homepage

March 31, 2010
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Twitter Launches New Dynamic Homepage

Twitter is testing a new home page that features more real time or what they are calling “dynamic content”. After nearly nine months since the last homepage redo, Twitter introduces real time search, “algorithmically-selected” top tweet trends and suggested tweeps to follow. “All of our recent changes embrace the notion that Twitter is not just...

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