1) SEO, PR, and Social will all rollup into one group centered around content marketing Types of content that typically form a content marketing strategy include: Blog posts Guest blog posts E-books Email newsletters PowerPoint presentations Podcasts Standard videos Micro-videos…
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Business intelligence will become more visual, mobile, and social predictions for 2014
For 2014 the following areas will see growth and continued focus by CMO’s and CFO’s alike Social Media: Showing ROI of social media initiatives and overall halo effect of efforts on other channels Integrating social media interactions online and with…
Googles New SEO Ranking Factor Android App Indexing
New SEO Ranking Indicator
Android 4.4 KitKat has a new feature called App Indexing that should get the SEO industry hopping and Android app developers into the world of organic search. Google has developed a way to deep-link to the contents of an app from within a user’s Google search results with a feature it has labeled App Indexing. Ranking a website is completely different than ranking for an app as already shown in the Apple iTunes store which was the old way to gain visibility.
Application Indexing
When using Google Search app you look for information the movie Gravity. You already have the IMDb app installed on your Android, while you search you’ll be given an info card with results stream including an “Open in app” button. Click through and IMDb app will direct you to its Gravity listing.
There are a host of companies already supporting this new feature including Allthecooks, AllTrails, Beautylish, Etsy, Expedia, Flixster, Healthtap, IMDb, Moviefone, Newegg, OpenTable, and Trulia.
Google adds another hook in the mobile experience
Android 4.4 KitKat helps bring a more advanced feature set to the Nexus hardware. In this instance the Google Search app is going deeper than ever before into user behaviors linked into others application. Google is testing the embedded search feature, but the updated cards that will display that information won’t be in the wild till midNovember.
How to Download Life or Death From the Internet
Guns, Body Parts, and Vaccines We live in and rely on a digitally connected, global environment that constantly evolves around us. Keeping pace with and incorporating technological innovations to further empower how users communicate and thrive using technology is a…
Google One Box Search Results
What are the different types of Google OneBox results (also known as quick answer results) that show up? The “OneBox” is the specialized result that will show up depending on the users query. One example is the “time” onebox – if…
Social Indexing
Figuring out social connections between pieces of content is fundamentally different from the one that has ruled for a decade. Google mathematically indexes the Web by scanning hyperlinks between pages and websites. Pages with lots of links from other sites rise…
Facebook for Television
For social sites, Twitter was first to the party, recognizing TV as a broad based consumer medium. In May Twitter launched TV ad targeting, helping brands increase engagement and purchase intent. So follows Facebook now, where brands will be able…
Images, the New Paid Search Match Type
Visibility and images are active processes steeped in our anthropological DNA and not just empirical states or static qualities of appearance of meaning or representation. We are after all, a visual being. Visual medias growing influence can be seen in…
Programatic Bidding or Just Cookie Bombing and Crap Inventory for Lower CPM’s/CPA’s
Recently, I have been tracking a host of programatic and RTB vendors to see what the actual differences are in their systems. One thing is I can tell you for sure there are several different approaches by vendors, however the…
12 Content Marketing Nuggets
1) 66% of B2B businesses who designate someone to own their content marketing strategy consider themselves effective. Just 11% of those who don’t consider themselves effective. —Content Marketing Institute 2) Best practice is to segment content by stages in the buying…