Even though this is a very sad story to hear that one of our most beloved actors has been diagnosed with cancer, I was a little surprised by the move of AARP to use PPC to drive awareness to an exclusive interview with Douglas’ battle with Stage IV throat cancer. However, I was more...
In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the...
In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and...
With the latest Buzz about the return of Gordon Gekko on the Big Screen with the Latest Movie “WALL STREET: Money Never Sleeps“, I figured it was the right time to write a post about how some of the smaller Search Engine Advertising Platforms, such as Looksmart, who have been evangelizing their “Stock Portfolio”...
In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC...
SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using...
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess...
Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this...
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well,...
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team. If you’re a business thinking about having your marketing team manage...
