For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse the virtues of their wonderful SEO working their magical powers to gain position one,...
List of Demand Side Platforms (DSP) know as media buying platforms. Turn Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as a software and services company with the industry’s only end-to-end platform for managing data-driven...
When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it, I realized that it’s not getting the attention it truly deserves in the PPC...
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard.
Another year, and an incredible 12 months its been in the world of social media too. Lots of businesses, solo entrepreneurs and marketers will be reviewing 2010 and looking on in amazement at the reach, influence, and increasing power of social media platforms. So, for the last look at the year, I was thinking:...
Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves,
I was originally going to write a Christmas blog post of my own, to thank you all for continuing to be part of this little part of the web, and for giving up the time in your day to be here when you could be somewhere else.But then I thought – it’s Christmas Eve,...
I’m going to kick the crystal ball way ‘cross the room. Who in his right mind could have predicted last year that WikiLeaks would become a global brand, or that its founder would be facing charges of sexual assault in Sweden for failing to fix a condom? (Where is James Ellroy on this?) That...
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Basic Online Marketing Math
Conversion Rate Formula CR = Conversions / Clicks * 100 This is the most simple and significant formula for advertisers, the conversion rate it means just how many people that click in your ad finally made a purchase. This is an example: Let’s see 1000 people click in your online Ad, and out of...
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