Author: jeff selig

5 Must Have Mobile Strategies for 2014

Programmatic thinking Programmatic advertising enables brands to pinpoint audiences and deliver the right message, at the right time, in the right place. As a result, media wastage is significantly reduced, buying efficiency improved and overall campaign effectiveness boosted. An in-store…

Customer Loyalty Math NPS

Net Promoter Score (NPS) How the Net Promoter Score Helps You Benchmark Customer Loyalty NPS is a customer loyalty metric created by Fred Reichheld, and used in customer satisfaction research. NPS is the most popular and proven metric for measuring…

8 Website Health Check Tools and Tests

This a group of tests and tools for checking your website’s health. 1. Speed test http://www.webpagetest.org http://tools.pingdom.com/fpt/ 2. Code check http://validator.w3.org 3. Online blacklist checker http://www.webhostinghub.com/support/tools/online-blacklist-checker 4. Pagerank checker. A grade of 0 is poor and 10 is wonderful (logarithmic…

Media Terms and Meanings

Glossary of Advertising / Media Terms Broadcast Terms General Terms Internet Terms Out-of-Home Terms Print Terms Broadcast Media Terms Adjacency an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions. Affidavit a statement,…

Ultimate Twitter Tools List 2014

Twitter Tools Categories: Websites, Blogs, and Widgets Tools for Tweeting More than 140 Characters Tweetshrink – Helping shave those few extra letters off a tweet that has exceeded the 140 character maximum WordPress – Get a WordPress blog so that…

2014 Mobile Search Device Deficiencies

Increased mobile traffic spells trouble for non mobile ready websites Odds are your Mobile website traffic is moving beyond the 20% mark for devices, however odds are your websites are not optimized for a mobile experience. According to econsultancy 45%…

5 Inbound Marketing Predictions for 2014

1) SEO, PR, and Social will all rollup into one group centered around content marketing Types of content that typically form a content marketing strategy include: Blog posts Guest blog posts E-books Email newsletters PowerPoint presentations Podcasts Standard videos Micro-videos…