1) google updates 1-2 times a day 2) dont chase algos 3) provide solid content Google Algorithm Updates in 2017 Intrusive Interstitial Penalty: 2017 started with the Intrusive Interstitial Penalty, rolled out to punish those who were wreaking havoc to the…
Author: jeff selig
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State of Search Engine Optimization 2016
State of Search Engine Optimization (SEO) 2016 with a little help from my friend David @davidiwanow boston state of SEO 2016 State of SEO 2016 Evolution of Search Where have we come over last few years? Google’s evolution up to…
5 Must Have Mobile Strategies for 2014
Programmatic thinking Programmatic advertising enables brands to pinpoint audiences and deliver the right message, at the right time, in the right place. As a result, media wastage is significantly reduced, buying efficiency improved and overall campaign effectiveness boosted. An in-store…
Customer Loyalty Math NPS
Net Promoter Score (NPS) How the Net Promoter Score Helps You Benchmark Customer Loyalty NPS is a customer loyalty metric created by Fred Reichheld, and used in customer satisfaction research. NPS is the most popular and proven metric for measuring…
8 Website Health Check Tools and Tests
This a group of tests and tools for checking your website’s health. 1. Speed test http://www.webpagetest.org http://tools.pingdom.com/fpt/ 2. Code check http://validator.w3.org 3. Online blacklist checker http://www.webhostinghub.com/support/tools/online-blacklist-checker 4. Pagerank checker. A grade of 0 is poor and 10 is wonderful (logarithmic…
Media Terms and Meanings
Glossary of Advertising / Media Terms Broadcast Terms General Terms Internet Terms Out-of-Home Terms Print Terms Broadcast Media Terms Adjacency an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions. Affidavit a statement,…
Ultimate Twitter Tools List 2014
Twitter Tools Categories: Websites, Blogs, and Widgets Tools for Tweeting More than 140 Characters Tweetshrink – Helping shave those few extra letters off a tweet that has exceeded the 140 character maximum WordPress – Get a WordPress blog so that…
2014 Mobile Search Device Deficiencies
Increased mobile traffic spells trouble for non mobile ready websites Odds are your Mobile website traffic is moving beyond the 20% mark for devices, however odds are your websites are not optimized for a mobile experience. According to econsultancy 45%…
Paid Organic; Content Distribution Strategies for 2014
Organic impressions on Facebook are declining and space on Google results pages are becoming dominated by paid placement instead. What’s and SEO to do? EdgeRank on Facebook doesn’t work like it used. Do you need to (if you choose to)…
2 Features LinkedIn Should Add for 2014
As I continue to build out my network and bolster my digital Rolodex on LinkedIn, the folks being added are starting to stack up. I like you, meet people all the time in various settings around conferences, meet-ups, and parties…