Google AdWords Advertisers can now Analyze their Competition
Available only in beta to a small number of advertisers using the English AdWords interface for now, Google has introduced a new “Analyze Competition” feature located on the “opportunities” tab.
By reviewing the account’s activity over two weeks, AdWords will list categories that represent products and services you’re advertising, based on search terms which are matched up against your keywords, ad text, and landing page. For each category associated with the account, AdWords advertisers will see a bar graph highlighting individual performance compared to the performance of other advertisers and competitors in the same category.
“When you hover over the data in the ‘Competitive Range’ column, you’ll be able to see more details such as the exact size of your competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers,” explains Emily Williams of Google’s Inside AdWords crew.
“It’s important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your privacy, we don’t reveal information about any advertiser’s identity,” says Williams.