Scvngr
AT&T
Scvngr bills itself as a “game about doing challenges at places”. Available both on the iPhone and Android, Scvngr engages the user with a social game all about going places, doing challenges, earning points and unlocking rewards.
“AT&T continues to invest heavily in mobile network upgrades and roll out industry-leading mobile capabilities to our customers,” said Hardmon Williams, vice president and general manager for AT&T Mobility and Consumer Markets in Iowa, Minnesota and Nebraska. “By building on SCVNGR to bring the mobile-social experience to customers right in our store locations, we are able to engage and reward them in exciting new ways.”
Foursquare
Starbucks
Sephora
Gap
Stickybits
Pepsi
Cambell Soup
Attach digital content [photos,text,PDF’s …] to barcodes. ” A fun and social way to attach digital content to real world objects via barcodes”. A person`s Stickybits activities can be shared across Facebook, Twitter and Foursquare.
“This sweepstakes is the first of its kind to use the Stickybits app,” said Seth Goldstein, Cofounder, Stickybits. “We are pleased to have Campbell as a charter advertising partner.”
People can enter the Cambell’s sweepstakes by scanning the UPC codes from labels of the newly redesigned Campbell`s soup cans, sharing their impressions of the new designs by adding a photo or other digital content, which is then posted to Campbell`s Facebook page.
Gowalla
Incase
TOMS Shoes
Share your favorite places with friends, fans and followers. “A Highlight tells a story about a place that is special to you — And it also tells a story about yourself. Start exploring Highlights now to learn more about your friends, family and the world around you.” With 18 different buckets to describe places and events.
Incase and Gowalla teamed up to allow users to collect Incase virtual items, modeled after actual Incase gear, when you check-in on Gowalla at Apple Stores around the world.
Shopkick
Macy’s
Best Buy
American Eagle
How it works: [from their website information]
“Checking in: You can collect kickbucks for checking in to many places around you!
Walking in: Collect kickbucks just for WALKING INTO Best Buy, Macy’s, American Eagle, Sports Authority and major malls, in four major markets: New York, Los Angeles, San Francisco and Chicago, and some stores also in Miami, Dallas and Minneapolis. Plus, you’ll get exclusive shopkick deals at those stores that will save you big bucks, and give you kickbucks (bad rhyme intended :).
Scanning: Collect kickbucks by scanning products in stores with your phone.
Redeem your kickbucks for rewards! You can redeem your kickbucks for cool rewards like gift cards, iPads, music downloads, donations to causes, and much more!”
Booyah [MyTown and InCrowd]
H&M
Pantene
The MyTown app by Booyah lets users buy and own their favorite real-life locations, collect rent when other people check-in to your shops and allow users to upgrade their shops to increase their value. This location based social game boasts over 3 million users.
“H&M, through this campaign, is trying to reach a highly-engaged urban audience, which is perfect as it operates 200 stores in cities across the United States,” said Rachel Veiga, associate director of MediaCom, H&M’s New York-based agency.