12 Content Marketing Nuggets

content marketing

1) 66% of B2B businesses who designate someone to own their content marketing strategy consider themselves effective. Just 11% of those who don’t consider themselves effective. —Content Marketing Institute

2) Best practice is to segment content by stages in the buying cycle. Content that helps drive a prospect to a lead might not help drive a lead to a sale, and vice versa. —Content Marketing Institute

3) Blog, website, and email aren’t enough. Today, 91% of B2B marketers use social media. —Media Bistro

4) Engagement strategies and interactive content like quizzes, assessments, and surveys lets users provide valuable lead data throughout the engagement. Marketers can use this data to personalize messaging down through buying cycle.

5) Companies with over 40 landing pages get 12 times more leads than those with only one-to-five landing pages. —Hubspot

6) Most companies should be publishing new content (not including social media posts) three-to-five times per week. –ContentEngine

7) B2B companies use an average of 12 tactics—but those who consider themselves the most effective use an average of 15. —Content Marketing Institute

8) Content marketing is becoming so writing-intensive—especially with the growing use of whitepapers and eBooks—that marketing departments are hiring “managing editors.” —Kapost

9) Pillar content is essential for B2B business because it can be repurposed in other channels. An ebook can be repurposed an additional 269 times. —Eloqua

10) Nearly one-fourth of total website traffic comes from mobile devices—that figure has doubled since 2011. —MarketingProfs

11) More marketers (82%) cite brand awareness as a content marketing goal than those who cite lead generation (74%). —Yahoo Small Business Advisor

12) Companies that use marketing automation software enjoy a 53% higher conversation rate from marketing response to marketing-qualified lead than non-users. —Aberdeen Group

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