Commentary & Analysis, Search Marketing PPC, SEO Analysis, Social Media Metrics

11 top SEM, PPC and SEO 2010 goals

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  1. 2010 !
    Photo by pfala    Understand the relationship between components of an SEM campaign
  2. Consider the context of contextual campaigns
  3. Analyze your funnel metrics
  4. Use ad copy to be effective, not just ‘different to be different’
  5. Use ‘match types’ to refine campaigns
  6. Fence out the wrong keywords
  7. Become the Searcher
  8. Make SEO and Paid Search Work Together
  9. Tag Keywords with Classifications
  10. Use the Right Attribution Method for Analysis
  11. As Goals Become Clear, Automate Management Actions

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