For me, Search Engine Result Pages and Search Engine Site Position Reports are dead. I could really care less that non branded term keywords you think are important come up position one for you. And for those companies that espouse the virtues of their wonderful SEO working their magical powers to gain position one,...
List of Demand Side Platforms (DSP) know as media buying platforms. Turn Because of our role in media innovation, Turn is considered the leader in a category known as Demand Side Platforms (DSP). However, we are more accurately described as a software and services...
When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope...
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways...
Basic Online Marketing Math
Conversion Rate Formula CR = Conversions / Clicks * 100 This is the most simple and significant formula for advertisers, the conversion rate it means just how many people that click in your ad finally made a purchase. This is an example: Let’s see...
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